I am very busy with my dissertation and my job as a Student Manager at the International History of Public Relations these days, so I cannot update much the blog. Nevertheless, I came across this clever PR stunt and just had to share it with you.
Eterna Cadencia, an Argentinean publisher, had the brilliant idea of releasing 'The book that can't wait' using a special kind of ink that disappears as soon as it comes into contact with light and air. The stunt was developed in support to first time authors, whose books are often left on the shelves for months and years. The stunt generated incredible media interest and word of mouth.
It takes 2 months for the ink to disappear completely... Will you buy it on time?
It takes 2 months for the ink to disappear completely... Will you buy it on time?
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