#AskLondoners

I came across this nice idea McCann Health had the other day and wanted to dedicate a small post to it, although there is not much information about it out there. I'm talking about the #AskLondonders campaign. 

(Taken from here)

This campaign is all about enhancing the relationship between Londoners and tourists. The idea is as simple as brilliant: Londoners who wear the Ask Londoners badge will be available to talk to tourists about the best places in London and what activities they can do while staying in town for the Olympics. 

I think the direct contact guaranteed is full of potential. I'm sure tourists will remember this for a long time and will do some word-of-mouth, too. Imagine being 'lost' in a city and being given prompt advice from a local, who suggests you places to go and things to do. I'd feel very happy and satisfied when walking away! And I would for sure tell the anecdote once home, too. Great idea McCann Health! It's full of positive feelings.

What do you think? :)

Adidas + Ajax 'cheeky' stunt

Last month (July 2012), Adidas came up with a 'cheeky' idea to promote sales of the new-season Ajax kit. 

Fake fitting rooms were installed in the Ajax Experience club shop in Amsterdam. A two-way mirror was present in each fitting room. On the other side of the mirror, Ajax players were watching the fans trying the new merchandise on. As soon as the fans wore the brand new  Ajax t-shirt, the mirror opened and revealed the crowd behind it.

What do you think?

I think this is a creative stunt and it is pretty funny to watch, too. It is mildly newsworthy and  certainly gained visibility on the PR and marketing scene. What is really good about it is the experience offered to the fans - meeting their champions was certainly a great experience for them. This stunt has probably generated positive word-of-mouth.